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Before joining, explore at your own pace.

Choose a topic to open its own focused page. Return here at any time — no endless scrolling.

What to expect

See the work before making a decision.

We want you to understand both the opportunity and the effort that appointment setting requires. Start with an actual practice conversation and work through the basics.

01 / EXPERIENCE

Test yourself.

Try a short AI-powered conversation with a fictional prospect. You'll discover how an everyday sales conversation feels.

02 / UNDERSTAND

Learn the method.

Explore a free beginner lesson and a simple knowledge check, without giving away your details.

03 / DECIDE

Meet the team.

See who runs the programme, what it includes and how we approach skills, interviews and finding opportunities.

Before joining · Your journey

What to expect from day one.

You're not simply buying access to videos. The Setter Circle combines structured learning, hands-on practice, consistent action and direct support to help you work towards your first appointment-setting role. Here's how the process fits together.

01
Start here · Skool Academy

Learn the foundations through the Skool course

Begin with the structured course on Skool. You'll learn what appointment setters actually do, how sales conversations work, how to find and approach suitable businesses, how to qualify prospects, handle objections and book appointments professionally. Work through the modules before expecting to perform confidently in live conversations.

02
Put theory into practice · Setter Hub

Train with the AI Roleplay Lab

Move into your member-only Setter Hub and practise conversations with simulated prospects. Work on opening messages, asking better questions, responding to objections and moving conversations forward. Use the AI feedback, scores and coaching tools to spot weaknesses, repeat scenarios and measure your progress. You can practise without putting a real client relationship at risk.

03
Build consistency · 40-Day Programme

Follow a structured 40-day action plan

Follow daily tasks that turn your learning into a routine. You'll research relevant businesses, build prospect lists, personalise outreach, practise conversations, review responses and improve your approach. The 40-day programme gives you structure and accountability; it is a training roadmap, not a promise that you will secure employment within 40 days.

04
Personal development · Mentor support

Work with Amar on your weaker areas

Alongside your independent practice, Amar helps you develop your skills through feedback, guided roleplays and support. You'll focus on the areas that matter most: communication, confidence, qualification, handling challenging replies and understanding what employers expect. Ask questions and use the community to keep improving rather than getting stuck.

05
Career preparation · Interview training

Get ready to apply and interview

Once you've developed the fundamentals, you'll prepare to present your skills to potential employers. Practise interview questions and realistic roleplay assessments with Amar, learn how to explain your experience honestly, and identify suitable appointment-setting, SDR or BDR opportunities. Your readiness depends on your progress, not just how many days have passed.

06
Your next step · Real opportunities

Apply, interview and work towards landing a role

Use your training, practice history and interview preparation to pursue suitable openings. The Setter Circle aims to support you with relevant opportunities and guidance as you apply, interview and improve from feedback. If you secure a role, the skills you've built can help you get started with greater confidence. Job offers, hiring decisions and earnings are determined by employers and your own performance.

How it all connects: Skool teaches the knowledge → the Setter Hub builds practical ability → the 40-Day Programme creates daily action → Amar provides mentoring and interview preparation → you pursue opportunities with stronger skills and support. These stages can overlap, and progress varies between students. No job or earnings are guaranteed.
Try the free AI demo →Ask about joining
The Roleplay Lab / Free preview

Have your first conversation.

You're speaking to Alex, the owner of a small marketing agency. Can you uncover a useful reason to keep talking, without jumping into a sales pitch?

↗Four live AI responses in a controlled introductory scenario.
↗One short piece of practical feedback after your attempt.
↗Your free preview isn't saved to a student profile.

The public demo has daily usage limits. The full member roleplay platform offers additional modes, difficulty levels and richer coaching.

AM
Alex Morgan
Fictional agency owner
● Simulator
YOUR MISSION · Discover how Alex gets clients, then decide whether discussing appointment setting is worthwhile. You're not trying to force a booking.
Ready when you are. Start the preview to meet Alex.
4 replies available
Members-only platform · Guided preview

Inside the full Setter Hub

A guided look at the features members can access. This preview is illustrative, not a live member account or your actual performance record.

YOUR PERFORMANCE DASHBOARD · EXAMPLE
— / 100

Track your scores across multiple scenarios, review feedback and identify areas for improvement.

01 / ROLEPLAY LAB

Realistic AI conversations

Practise networking, landing a role and on-the-job conversations with different prospect profiles, difficulty levels and guidance settings.

02 / AI COACH

Personalised feedback

Understand your strengths, weakest skills, trends and recommended next scenario after repeated practice.

03 / PROGRESS

Track your development

Review training activity, scores, improvements and readiness over time rather than relying on a single roleplay.

04 / CAREER

Interview preparation

Practise interview questions and roleplays, improve confidence and prepare for suitable opportunities with mentoring support.

See your training roadmap →Ask about joining →
BEYOND LANDING THE ROLE

Learn how to actually do the job.

Our training is designed to support you beyond the interview. Develop practical appointment-setting skills, understand day-to-day responsibilities and build confidence for your first shift. The Virtual Workplace is a simulated training environment, not real client work.

First-Day OnboardingUnderstand your client's offer, ideal customer, systems, targets, scripts and reporting expectations.
Prospect InboxPractise handling inbound enquiries, outbound conversations, qualification, objections and respectful follow-ups.
CRM & PipelineLearn to track leads, update stages, record accurate notes and maintain an organised pipeline.
Booking & HandoffsCheck suitability, agree appointment times, avoid double bookings and hand over useful context to a closer.
Daily KPIs & ReportingUnderstand conversations, response rates, qualified leads, appointments, attendance and performance reviews.
30-Day Job ReadinessFollow a structured first-month plan with practical exercises, troubleshooting and professional communication.
WHAT MEMBERS CAN PRACTISE

Virtual Setter Workplace

Choose a simulated fitness coach, agency or software company. Read the offer brief, respond to fictional prospects, move leads through a CRM, schedule mock appointments and complete an end-of-day performance report.

It complements our AI Roleplay Lab, structured Academy, 40-Day Programme and mentoring. Members can also explore a 20-module video training roadmap, with refreshed videos marked Coming Soon while they are being produced. The workplace simulator is an interactive practice tool, not a replacement for personalised mentor feedback or employer-specific onboarding.

Open member workplace →Ask about the programme →
Free beginner lesson

The first rule: understand before you pitch.

Here's one practical principle we teach beginners. Try it in the AI demo above.

Lesson 01 / Introduction

A message should start a conversation, not deliver a sales presentation.

A common beginner mistake is sending a long introduction, a list of services and a request to book a call — all before knowing whether the person needs help.

A better opening references something specific, asks one relevant question and gives the other person an easy way to reply.

Example: “Saw that your agency works with local businesses. Are most of your leads coming through referrals at the moment?”

You're trying to learn something useful, not win an argument.

Put the lesson into practice

Check your understanding.

Four quick questions. No registration or email needed.

Question 1 of 4

What's inside the full programme?

From complete beginner towards role-ready.

The full training combines Skool modules, practical tasks, the Setter Circle Hub, group support and interview preparation. Completing training is not a guarantee of employment.

FOUNDATIONS

Understand the role.

Learn what setters do, how different offers and sales teams work, and the basics of useful outreach.

PRACTICE

Build the skill.

Use structured tasks and AI roleplays to work on opening conversations, qualifying, listening and objections.

CAREER PREPARATION

Show your ability.

Prepare for interviews, track your progress, work on applications and explore relevant opportunities where available.

The 40-Day Programme

Real action, not just watching videos.

Early tasks include learning how to research potential employers and prospects, building useful outreach lists and personalising messages. Later development combines practice, feedback and interview preparation. The exact syllabus and support arrangements are explained before enrolment.

Skool training Hub roleplays WhatsApp community Mentoring
The people behind the platform

Meet the founders.

Two roles, one aim: help people develop appointment-setting skills and understand how to pursue opportunities.

DR
Co-founder / Platform & Marketing

Dylon

Oversees the Hub, training structure, learning experience and The Setter Circle's marketing.

Add Dylon's introduction video, verified background and approved photo here.
Personal Instagram ↗
AD
Co-founder / Mentoring & Consultations

Amar

Works directly with students, supports their development, prepares them for interviews and handles programme consultations.

Add Amar's introduction video, verified background and approved photo here.
Personal Instagram ↗

Student experiences

See the people, not just the promises.

Real testimonials will appear here once verified and approved for publication. We won't publish made-up quotes, earnings figures or placement statistics.

“
Student interview

Reserved for a genuine student interview about the training, what they found difficult and what helped them improve.

Add consented video + student name
“
Training experience

Reserved for an authentic story about roleplays, mentorship, the community and the learning process.

Add consented written testimonial
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Career journey

Reserved for a verified graduate story, including any work or placement outcome with appropriate context.

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Good questions matter

Know what you're joining.

We'd rather answer the difficult questions clearly than make promises we can't guarantee.

Do I need appointment-setting experience?

No. The programme is designed to introduce complete beginners to the fundamentals, although you'll need to practise consistently.

Does completing the course guarantee me a job?

No. There is no guaranteed role, income or specific placement date. Suitable opportunities depend on employer demand, your performance, availability and other factors.

How is the free AI demo different?

The public preview is a short four-turn scenario with basic illustrative feedback. Members have access to the broader roleplay and development platform, subject to their plan.

Can I ask questions without booking or buying?

Yes. Use the enquiry form or message our Instagram. A consultation is a chance to assess fit, not an obligation to enrol.

What careers can appointment-setting skills support?

Possible paths include DM-based appointment setting, lead generation, SDR and BDR roles. Requirements and compensation vary considerably between employers.

Explore joining

Speak to a real person.

Tell us a little about your situation and Amar can discuss whether the programme is appropriate for you. Prefer Instagram? You can message us directly.

Message @settercircleofficial ↗

Consultation scheduling link: to be connected by Amar. Until then, enquiries and Instagram are the contact options.

Request a conversation

No obligation. We use your details to reply to your request; marketing is a separate choice.

Only submit details you are comfortable sharing. Read our prospect privacy notice before submitting.

Your starting point

Learn what the work involves. Then decide.

Explore the free preview, ask questions and take your time.

Start the free roleplay ↑